You took the Facebook plunge and created a fanpage for your niche in the world of online sales. Okay, great! You have the page… so now how are you using it to have it make money for you?
The customers are not going to just start popping out of the wood work like magic, swarming like cockroaches starving for what you have to offer, begging to buy/eat/use your product/service. You have to bring them customers to you. To convert fans into customers you first have to get the fans, and then once you have the fans, NOT DRIVE THEM AWAY!!!