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Thursday, May 31, 2012

Better Never Than Late


In days of old when the work day ran from dawn until dusk, two of the most crucial time management decisions involved knowing when to plant crops and when to harvest them. In the faster-paced present, where winning Olympic times are determined by a thousandth of a second, Article Write Up is at the forefront of providing accurate, up-to-the-minute services.  We would rather not accept a client than perform shoddy research or miss a deadline.

For the farmer, planting too early might mean a killer frost destroying young seedlings.  Waiting too long could result in crops that don’t fully ripen.  For the modern business person, making effective time management a priority is equally as critical.

Throughout history, there have been numerous tools invented to help people manage and track time.  There are sundials, hourglasses, calendars, clocks, alarm clocks, wristwatches, stopwatches, metronomes, cell phones, and computers.  Literature and language are littered with time references: too much time, not enough time, killing time, spending time, finding time, losing time, time to spare, time flies, and time and time again.

As time becomes parsed into ever smaller pieces, the number of tasks people expect to accomplish each day correspondingly balloons to overwhelming heights.   The world increasingly belongs to the successful multi-tasker, whether this is an individual, a small company or an international corporation.  When starting a business that sells products or services, the wise entrepreneur asks for advice and delegates work to those most capable of performing it.  

For those interested in starting and growing a business in today’s world, it is vital to access the resources that are second nature to the present generation of digital natives..  For older generations, letters, phone calls, personal interviews, library research and television, radio and print ads might give way to e-mail, cell phones, teleconferences, computers and social media.  But the underlying critical elements of providing products or services and earning returning customers remain the same no matter the generation.  Products and services must perform as promised, must be delivered on time, and consumers must have a conduit for resolving problems.  ArticleWrite Up is extremely well-qualified to bridge these real or perceived gaps between generations and to provide many invaluable services to both the new and seasoned client.

If you have a product or service that you are ready to market and effective time management is a priority, take the plunge.  There’s no time like the present!

Author:  ArticleWriteUp.com writer Sue M.

Tuesday, May 29, 2012

Make A Splash and Keep Your Cash


ArticleWriteUp.com is the perfect resource for businesses trying to make a big splash in the turbulent surf known as the World Wide Web.

Everyone knows that the internet has quickly become one of the primary resources customers use when seeking out a service or product.  But it's not enough anymore to simply have a website--it has to be promoted; there must be a strategy for driving traffic to that website.  For smaller businesses, that may seem like a daunting task when the budget is tight already.  Small business owners love to do as much as they can on their own, but some may find themselves overwhelmed by all the options: SEO writing, blogging, Facebook, Twitter--what does it all mean and how does one use it?  And even if business owners understand the benefits of article writing, when do they have time to sit down and actually write it?

Fortunately, ArticleWriteUp.com is here to help!  From article writing to tweets and retweets, our team of expert writers is ready to maximize the internet exposure for businesses without breaking the bank.  By leveraging a nation-wide network of skilled professionals, they are able to provide quality material with a short turn-around time.   Employing a cadre of authors that represent a broad spectrum of specialties, ArticleWriteUp.com is also able to supply article writing services that are industry-specific and content-rich.  This guarantees that the pieces produced will not only get the attention of search engines, but will interest readers as well.

ArticleWriteUp.com truly provides a complete suite of article writing services that spans the entire gamut of options.  To gain higher rankings on search engines, we offer high quality researched Search Engine Optimization articles for article marketing, as well as expertly written optimized blog post.  Make a splash in the constantly-evolving social media marketplace with our Social Media Management program.  We can help set up Twitter accounts and provide daily tweeting and retweeting services.  We also can create Facebook accounts with Twitter and blog integration, and provide weekly tracking data.

We are here to provide timely, professional internet marketing solutions that won't break the bank but will still deliver the results needed to drive traffic and increase profits.
Author ArticleWriteUp.com writer Fletcher H.

Friday, May 25, 2012

How To Get Googled


When done effectively, SEO writing is an easy way for businesses to drive traffic to their website and increase sales.  SEO stands for Search Engine Optimization, and SEO writing is a way to grab the attention of search engine indexes to increase the natural page ranking in search results.

While the rest of the world is eating, sleeping, and working, search engines such as Google, Yahoo, and Bing, have bots out crawling the web in search of information.  These bots can’t see a picture, watch a video, or listen to a podcast, but they can read.  As they read they index all the text they find, making note of phrases and keywords.  Websites rich in these common keywords will show up higher in the search results, as they are more relevant.  This increases the chances of that site being visited.  With an average of over 17 billion searches being done every month, effective SEO articles and quality SEO writing are becoming a hot commodity.

It is not as simple as cramming as many keywords as possible into an SEO article and putting it on the web.  While that may help with search results, the ultimate goal is to get the consumer to click on the link that leads to the website, and actually spend time there.  To accomplish this, an SEO article must also be rich in content—they must be written about something the consumer wants to read about, and done in a professional fashion.

A key to boosting your organic search results is to include the keywords customers will be searching for in the first few lines of the SEO article.  If, for example, a business provides cat-herding services, they would want to put the key words ‘cat’ and ‘herding’ at the beginning of their article, and provide useful information for the reader (and not just a sales-pitch for their services).  A sample lead-in might read like this: “Although it’s no field for the faint of heart, the world of cat-herding can be an incredibly rewarding calling for lovers of our feline friends.” 

Web-crawling bots, much like humans, get bored easily, so including the keywords early on assures grabbing their attention.  SEO writing must also be the right length: too short and the content will not have enough substance; too long and the reader will get bored and move on.

Author: ArticleWriteUp.com writer Fletcher H.

Wednesday, May 23, 2012

Facebook Negativity in Business and Stuff… If you don’t have anything nice to say….


Everyone wants to be heard.  Everyone wants people to comment on their Facebook posts.  It is human nature to want to be heard and acknowledged.  That is a fine and dandy – however, on the WWW, being acknowledged only through negativity is not going to do squat for your bottom line.  (Yes, people post crap just to get comments.)  Mind you, you may get acknowledgement on your negative posts because you are like a car wreck and people can’t help themselves but to stop and stare at the bloodbath going on in front of their eyes.  But it doesn’t mean they are going to buy your once shiny new car now a heap of trash metal from you because they stopped and looked on even if they offered you their condolence for the mess in front of you.
 
If you are using Facebook for business, keep it business.  Keep the catty comments off your statuses.  It doesn't say much for the person you are and reflects badly on your business. If you have a beef with another, take it up with them personally and leave it off your Facebook.  Like your momma told you – “If you don’t have nothing nice to say, keep your mouth shut!”  That statement rings true in business networking as well.  Momma does know best!

Part two of this is out and out calling someone out on some bullshit.  Yep, there are shady businesses on Facebook – there are shady businesses everywhere along with shady people. And then there are people out there that are just straight up haters that go out of their way to make sure they post status updates making pokes at those they hate on.  Let me ask everyone this – do you think it makes them feel better to post innuendos toward those they hate on?  Does it make them feel superior or clever?  I think it shows immaturity and their insecurities in their own business venture.   I have never been able to comprehend what they feel they are getting out of it other than attention from other attention whores that really are not going to do a thing for their business growth.
 
Again – if you have a legit bitch, that is one thing – but still I feel there are more mature ways to handle it rather than silly child’s play on FB when you are supposed to be a business professional.   Be a Man or Woman about your stuff and take your complaint to the source of discomfort.  In addition, be careful what you post on Facebook, because you can be legally prosecuted for defamation or harassment.

Facebook is a great tool for business owners to network if done properly.  I personally have made quite a few awesome connections there.  Remember, positivity encourages positivity.  Uplift others just because it is the right thing to do!  Not because anyone is watching and not for what you can get out of it – but just because it feels good and it will bring good Karma to your door.  :-)


Monday, May 21, 2012

How Math Makes Better Writers


The goal of any press release is to have it published so the topic or information can be circulated.  Surprisingly enough, article writing can greatly benefit from math.

The inverted triangle, while it is a geometry figure, is also an excellent guide to writing a press release with a great chance of getting published.  In news writing, information must be conveyed as quickly and efficiently as possible.  The inverted triangle illustrates the application of this principle: at the top it is wide and narrows to a point at the bottom.  In the same way, article writing for publication is most successful when the beginning deals with a broad overview of the information that will follow, and ends with the more specific details.

The beginning of the piece can be viewed as the topic sentence, containing all the information the reader will need.  If the reader were to read no further than the first sentence or two, they would still understand the general idea of the article.

The challenge in article writing is to give the reader the most pertinent information first, while still whetting their appetite to read more—to lure the reader into reading the full press release.  This can be accomplished by making the first sentence snappy through active verbs, vibrant word pictures, or through sophisticated sentence structures.

Successful publication also entails article writing which requires as little editing as possible.  The inverted triangle accomplishes this because the editor can identify very quickly if the press release matches the needs of the media outlet, and the tapering down to details allows the editor to trim the piece to fit the allotted space without sacrificing readability. 

In addition to this, the piece must avoid first-person pronouns and maintain a neutral bias—the style must sound more like a news report and not like a promotional piece.  To make the piece lively without showing partiality, quotes from relevant sources can be included.  These quotes should be brief—no more than a sentence or two—and approved by the source prior to submission.

Following these guidelines will not guarantee publication, but they will guarantee a well-written, professional piece.  In writing, a little triangle goes a long way!

Authored by ArticleWriteUp.com Writer: Fletcher H.

Saturday, May 19, 2012

Respect – Why You Want It and How to Get It


Respect? Why would you care? After all, you are just selling goods and services. It is the bottom line you care about, right? Of course you do. The truth is that gaining the respect of your target market will translate into a healthy boost for your business.

When you become a go-to source for information about your industry, people trust you. They trust that you will not cheat them or send out a faulty product. They believe the fact that you truly care about their needs and wishes as consumers.

So, how do you get all this respect? Earn respect through social media management and SEO marketing. Here is a rundown of how it works.


Posting on social media sites gives you the opportunity to share what you know about your industry. Simple posts like tips or statistics can make an impact if they are carefully worded. I certainly notice when I see a well-written post with interesting information. I not only read it, but I also point my friends to it.
You can and should have links to that come back to you. Social media sites make this easy by presenting your username as a clickable link. The link takes the reader to your profile page. If you have prepared the way, they will learn more there.

At the same time, you can post links to other websites or blogs where they will learn more about what you do. The more familiar they become with your industry; the more likely they are to want to use services such as yours. Then, it is just a matter of pointing them back to you.

Your profile page needs to be exciting and informative to intrigue people. When they become interested in you and your company, they can click on the link to your website to find out more about you. Once they are there, carefully crafted website content will encourage readers to follow up and quite possibly make a purchase.


I will just give you a taste of what SEO marketing can do for your image as an expert. SEO articles can explain facets of your industry that others do not understand. Standard procedure is to post a link with the article that brings readers to your site. Add powerful SEO press releases, and you have the beginnings of a very successful marketing plan.

If you want to become known as an expert in your field, let us help you do it. At ArticleWriteUp.com, we provide exceptional social media management services and reliable SEO marketing.

Saturday, May 12, 2012

Why Give Away Your EBooks for Free?


I like to read interesting eBooks. The good ones are chock full of helpful information. If an eBook is closely related to my needs and dreams, I keep it on file for future reference. Some people put out eBooks to make money directly. Their goal is to have people pay them for their eBook so they can realize a profit from it.
Direct profit from eBooks can be a nice source of extra income. Not every eBook is sold for profit, though. Companies around the web are writing eBooks and putting them on their websites for free. Many times, I will go to a website just to get the eBook and find myself staying and learning about the company’s products and services.

That is exactly how eBooks can improve website traffic. First, you produce the eBook and then you make sure people know about it. You may be surprised at how many takers will come around to pick up that perk.

Channel consumers to your website for a free eBook download. You can do this by having SEO articles on the web at various article directories. Make an announcement in the author’s box where your company information goes. Say that visitors to your site will get the eBook free.

Make sure your eBook has a catchy title or one that clearly identifies a specific subject that is of interest to your target audience. Offering content to a specific niche is a great way to reach the exact people that will be open to your services. When these potential customers see the title and notice that it is free, they will follow the link to get the information.

The advance of technology has made the free eBook as popular as ever, if not more so. Now, consumers do not have to sit at their desk to read an eBook. They do not have to print it out to be comfortable reading it. Kindles, Nooks and iPads make it easy for your potential customers to relax and enjoy as they read your interesting and informative content.

Another way to interest consumers in your services is to request that they leave an email address in order to get the eBook download. In return, you offer a helpful newsletter about your industry. People are becoming more open to leaving their email address as time goes by. I do not want to be spammed with constant announcements and advertisements. On the other hand, I will usually let the newsletter keep coming to me if the company respects my needs. The eBook is the real draw, though, and you can gain a lot of customers if you offer them an impressive one.

For fascinating eBooks on the subjects of your choice, contact us at ArticleWriteUp.com. We will get you started immediately and on your way to a larger, more targeted audience.

Friday, May 11, 2012

What Will Happen to Your Self Published Book?


So, your book is in the works. Congratulations! You have come a long way since you had that spark of an idea that set you on the course to authorship. You can now self publish the book, and you can do it easily and cheaply. Do you wonder what will happen to your book next?

I have heard a lot of disappointment from self published authors who do not get the immediate response they had hoped for. What many authors do not realize is that they have done nothing special to promote their new book. Getting it listed on Amazon or Barnes and Noble catalogs is not enough. To get the kind of exposure that will propel your new book into success, you need to make a conscious effort to present your book in the best possible light.

Press releases can help you do just that. You notice, I said press releases, as in more than one. In fact, it is a great idea to have regular press releases beginning as soon as you are finishing your book. A real book launch, with focused SEO marketing and reviews, will get your book sales off to a good start. From there, steady PR’s can build your readership even more.

Well-crafted book reviews help readers see the value of your book. Amazon or Barnes and Noble display book reviews right on the page where your book is sold. Potential readers will often scroll down to the reviews to find out what others think of the book.

The ideal way to get book reviews immediately is to ask people to read and review your book. It always helps to have book reviews that say something more than “I liked the book.” I know I prefer to read book reviews that give some of the details of the book without spoiling the ending. It is also great to see opinions about what is most appealing about the book.

SEO articles can help you build a system of links back to your book’s website, where interested readers can buy the book from you. Besides that, great articles can tell people information about the subjects you cover in your book. You get a reputation as an expert on the subject.

Before you know it, you are considered a credible source of information on the web. Once you do that, people will seek out your book on their own. It just makes sense to systematically promote your self published book. I would wish you good luck, but you will have more success if you do not trust it to mere luck. Now is the best time to promote that book!

If you would like to launch you book or build momentum for it, ArticleWriteUp.com can help. We offer press releases, book reviews and SEO articles. Contact us for more information!

Wednesday, May 9, 2012

Life Changes...


I took a trip back to where I spent the majority of my young to mid adult life just to see what was happening in my old line of work – social service.  I went to one of my first employments to see what has changed in how child welfare was handled there now; from the stories I had heard, there was not near the intervention that there was back in the day.  I walked into the building and immediately saw my old boss speaking to an old friend.  My old friend gave me a look of total disconnection – partly my own fault as I had lost touch with a lot of my past.  

I approached the two women talking and noted my old friend was being reprimanded.  Some things didn’t change at all.  But as much as some things changed, a lot had.  The business was now being run out of an alternative school, in what appeared to be maybe their old cafeteria yet the school was still active.  I sat at an actual school cafeteria table alongside new and old employees of the establishment and chatter started.  Past co-workers quickly asked if I was coming back to stay and resume working there.   They almost pleaded as if they needed some sort of assurance I would be there and have their backs.  Paulette, my previous “boss” was not always the easiest woman to get along with, and in my younger days, I didn’t take any crap – not even from her.  Back then, co-workers quickly gathered around my side, and I wound up being the go-in-between for them and the “boss”. 

Paulette and my old friend approached.  I gestured to hug my old friend and she whispered in my ear, “Ever since you left Deana, she has never let up on me!”  I whispered back my apologies and promised to help her, patted her on the back, and gave her a squeeze of reassurance on her arm that all would be fine.  Paulette than addressed me asking what was the honor that brought my presence.  I told her I was merely taking a trip down memory lane and touching base.   She quickly went on to tell me what all was new (the obvious- location, new staff) and of course left out what has never changed since I left (her cold heartiness). She then took a breath and asked me what I was doing these days and the rest surrounding us listened on and watched with curious eyes and ears.  I saw the nosey factor had not changed at all!  I proceeded to tell Paulette about my business and about my wonderful team.  You could see her employees’ desires to be even remotely acknowledged by their boss.  Paulette though typical of her norm, quickly stated, “Well you can’t make much money from a business of that sort.”  I responded, “Oh, you would be surprised!” She rebutted with how much she clears through her “social service agency” which I felt was an oxymoron in itself since it is a non-profit, but again typical.  I told her how wonderful that was thinking maybe she would drop the bankroll chatter.  Nope; I should have known better, it wasn’t enough to satisfy Paulette’s thirst for always having to be one up on the next person.  She responds, “Well how much did you clear?”  Drawn quickly back to my younger days mentality, gloves off, no holds barred by her snide attitude, I responded “We cleared over a mil last year and our predicted benchmark for 2013 is looking to be around 2 mil or more.” (Of course this statement was a very broad exaggeration, but I am told to think big now, so big I did!) There was some distance gasp from her work staff and an actual jaw drop from Paulette - but only for a second, as she had master the quick overcome years ago.

Paulette quickly asked me if I would mind going on an errand with her, that she was in the middle of starting a new foundation and would like my input.  Input my ass, she was looking for a hand out, but my curiosity was up so I was game.  She told me she had to take care of something first and then we would be out the door in 10.  I was good with that because I wanted to touch base more with my old friend first.    

I approached my old friend and asked her what was going on and she went on to tell me that Paulette is non-stop ragging on her about her work and her report writing.  Mind you, this is the oldest remaining employee on Paulette’s staff, the same one who trains all the new hires and could very easily take that business and make it one of honor rather than the sleazy reputation it has to date.  I reminded her of those FACTS and that Paulette’s problem is she is jealous of her and feels threatened by her at the same time.  The only thing that separates the two is Paulette’s two masters; my dear old friend has a bachelor’s degree.   I went on to tell her that whenever she has had enough there was always a place for her in my company.  She has impeccable writing skills and would be a wonderful asset.  However, her heart is with the children she services and fears if she leaves, the children who are already suffering from the lack of care received through the agency, would only become worse.  Needless to say, I told her the offer stood and that I was proud to call her a friend due to her undying dedication.  We hugged again, exchanged numbers, and promised to meet for dinner before I left town.
 
Paulette was now ready to go.  She informed me it was just a quick walk down the block and across the street to where we were heading.  The neighborhood, although never the best, has become increasingly worse, but I accepted the walk.  We walked down the street.  I had forgotten what it was like walking next to Paulette with her long as giraffe legs.  It took me 20 steps to equate to one of her strides.  I caught myself almost having to sprint to keep up, just to remain close enough to hear her pitch about her new foundation.  It came time to cross the street; a busy 4 way where no one gives a care about some pedestrian.  As we dart across the street through the oncoming cars, I see a group of young men and one boy (maybe 14) headed to the same corner as we were.  I divert my direction just down from the corner the young men (probably ranging from mid 20’s to early 30’s) were headed. I successfully crossed the street only making one car driver feel the need to honk. 

I noticed that the group of young men were not men but rather grown ass punks.  One of them, fully bearded, grabbed up the 14 year old from behind and was restraining him a good two feet off the grown when next I knew another one of the punks struck a full blown fisted swing into the 14 year old boy’s face.  My blood boiled!  I look over to Paulette and see her at the door where we were to enter; ringing the bell – everything stays locked now and you have to make your presence known first before gaining entry in the area.  I shout out to her, “Did you see that shit?”  She acted as if she did not hear me, but I knew damn well she did.  I turn to the group of punks - no further than 20 feet from me at this time and yelled, “Leave that boy alone.  Put him down!” along with quite a few other colorful words and threats.  Who the hell did I think I was at 48 years of age considering taking on a group of eight to ten 20 odd to 30 odd year old punks?  It didn’t matter to me at the moment.  I have a 13 year old at home and was only seeing my own sons’ face at the moment. I hollered at Paulette again and told her to call the police as I reached into my pocket and no cell!  How the hell could I forget my cell! It was like Paulette was immune to the violence that was taking place right in front of her eyes as she ignored my request and stayed focused on the door waiting for her entry. 

Before I knew it there was a 30 odd year old man in my face backing me into an entryway corner making hand gestures to my face as if he was going to hit me.  He didn’t say a word.  I quickly reached my hand out and grabbed him by the throat – without thought - and just started squeezing the shit out of his throat – no words came from him.  And as I felt my hand tightening around his throat, I could feel his cool skin and the excess of it in my hand, the squish of the skin -as if there was so much of it before I felt the bone in-between my thumb and fingers – I let loose and realize just what the fuck I was doing.  I began to yell at him telling him to be a fucking man and leave that boy alone.  It was all happening so fast, it seemed like forever, but was minutes, maybe even seconds.  He began to speak but no words came – he was deaf.  I had learned sign language early in my social service career and signed to him as if to confirm what I already knew “Are you deaf?”   

A sense of amazement took over his face when he realized I could sign.  I went on to sign “leave that boy alone.  WTF?  He is just a boy!  Be a man, grow up! Tell your friends to put him down now or I will call the police!” I turn to look for Paulette to see if she had called the police, she was nowhere to be seen.  Yet another Paulette oxymoron, as she is in the business to help children being abused yet turns away from it even when it is right in front of her face. I was on my own, no phone, no cars stopping, and no one else in the entire area giving a damn about anything other than themselves!

The man backed away from me some – it was like a door opened pointing me into the direction I needed to go. I need to help that boy and approached the group of punks with a vengeance.  Yelling and screaming and acting like a total crazy lunatic that just escaped 20 years imprisonment from a mental institute, I rush the crowd.  Signing at the same time as yelling - various threats came from my mouth along with various vulgarities, along with kicking and swinging, sometimes only at the air, other times making contact, I made my way to the young boy, face bleeding, tears streaming his face, and a look of terror I pray I never see again.  The dreams are hard enough.  I grabbed him although still being held by the other bearded punk.  I begin to plead through sign and words trying to reason with the group to stop the madness and to let the boy go but I’m really not sure what was coming out of my mouth or even what I was signing anymore.  

Maybe it was the madness that came out in me in that brief period that caused the group to dissipate leaving me with no more than a trembling boy in my arms – I am not sure, but no part of the experience was lost on me.  I found lessons to be learned in life, business, and personal growth in all of it. 

Although parts of this story are fictional, parts are not.  Can you find the life lessons, the business lessons, and the personal growth lessons in this story?

Who do you relate to the most? The old boss – Paulette? The old co-worker? The beaten down boy? The bullies?  The gang (group of punks) mentality?  The bystanders (employees)? Or Deana?                          

Friday, May 4, 2012

Social Media’s Direct Route to Charitable Causes


I have noticed lately that people are using social media more to get attention for their charities. Facebook is revolutionizing organ donation right now, for example. Maybe if you are a business owner, you are thinking, “What does this have to do with me?” Actually, it may mean a lot to your business in terms of public relations. Getting involved with a meaningful cause is a great way to improve the public’s perception of your company.

Businesses that sponsor charitable events and drives get the benefit of good press. They also have opportunities to get out their branding messages. For-profit companies often sponsor charity golf events, dinners or races. When they do, the traditional route is to hand out logo hats, T-shirts, or other branded goodies. I show up in a logo shirt or carry a logo bag, and people around me take notice.

Social media platforms bring people together in several ways. Just interacting on Facebook, Twitter and Google+ can get the word out that you are involved in helping others. I have sent and been sent invitations to events through Facebook. I always read them because I do not want to miss out on something important to me.

I also hear about causes I am interested in from Twitter posts. Conversations can start up and spread easily in those feeds. If I want to find out what is going on with my favorite charities, I check out the trending topics and search for them. When I do, I notice pretty quickly who is putting on events to advance my cause.

If you are participating in a charitable event, you probably want everybody to know about it. Get on those social media sites. Post details and statistics about the cause. Post inspirational messages that are relevant to your charity. Include a motto or slogan of your own along with a mention of the charity.

If your profile picture does not tell something about your business, change it right away. It should be your logo, a photo of a company leader, or an illustration or photo showing your services. When consumers see your logo or special image associated with social giving, the positive exposure goes a long way.

You look good when you help others, but remember that while you are looking good, you are also making an impact on a worthy cause. You do not have to steal the show away from the cause you sponsor. All you have to do is let people know you are involved. They will draw their own conclusions, and you will get the positive results you want.

Do you have a charity that your business sponsors? 

Ask us about how we can publicize your involvement in charitable causes through social media management. ArticleWriteUp.com can do the work to improve your image and visibility.

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