Are you Above The Fold?

When you land on a website what do you see?  Do you have to scroll down to find what you are looking for or to figure out what the site is about or offers?  If not, the website you are on has done a great job of staying above the fold. 

In website layout, above the fold means what the viewer can see/read without having to “scroll” down; what hits their eyes first. Above the fold is where you need to have all your pertinent web content information. 

For example, as shown in my friends’ website Tokenwebsites.com  above, you can immediately tell what he has to offer a visitor and what the website is all about – building websites easily. 

The traditional terminology is used in the newspaper print field in reference to the front page.  The most pertinent and latest breaking news is placed on the front page “above the fold” of the newspaper.  The reasoning is, it is the first thing that would catch the reader’s eyes enticing the potential buyer. 

With websites, this is the prime place to attract and keep your visitor, enticing them to want to see and read more and landing that transaction. Studies have shown that more than 50% of adult readers will not scroll down a website to read more if the "above the fold" content does not catch their eye; so, if you want to capture your audience, give them as much of the "Who", "What", "When", "Where", and "How" above the fold.  

Respect – Why You Want It and How to Get It

Respect? Why would you care? After all, you are just selling goods and services. It is the bottom line you care about, right? Of course you do. The truth is that gaining the respect of your target market will translate into a healthy boost for your business.

When you become a go-to source for information about your industry, people trust you. They trust that you will not cheat them or send out a faulty product. They believe the fact that you truly care about their needs and wishes as consumers.

So, how do you get all this respect? Earn respect through social media management and SEO marketing. Here is a rundown of how it works.

Social Media Management

Posting on social media sites gives you the opportunity to share what you know about your industry. Simple posts like tips or statistics can make an impact if they are carefully worded. I certainly notice when I see a well-written post with interesting information. I not only read it, but I also point my friends to it.

You can and should have links to that come back to you. Social media sites make this easy by presenting your username as a clickable link. The link takes the reader to your profile page. If you have prepared the way, they will learn more there.

At the same time, you can post links to other websites or blogs where they will learn more about what you do. The more familiar they become with your industry; the more likely they are to want to use services such as yours. Then, it is just a matter of pointing them back to you.

Your profile page needs to be exciting and informative to intrigue people. When they become interested in you and your company, they can click on the link to your website to find out more about you. Once they are there, carefully crafted website content will encourage readers to follow up and quite possibly make a purchase.

SEO Marketing

I will just give you a taste of what SEO marketing can do for your image as an expert. SEO articles can explain facets of your industry that others do not understand. Standard procedure is to post a link with the article that brings readers to your site. Add powerful SEO press releases, and you have the beginnings of a very successful marketing plan.

If you want to become known as an expert in your field, let us help you do it. At ArticleWriteUp.com, we provide exceptional social media management services and reliable SEO marketing.