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Monday, January 21, 2013

How To Place An Ad On Local Direct Mail


Advertising your small business using local direct mail is a great way to promote your business.  By advertising in this manner you have the potential to reach thousands of local residents who may be in need of the services or products that you offer.  Because so much of our time is spend online, we often forget about the impact that direct mail can have.  By advertising with direct mail you have the ability to get your ad read by more than 79% of recipients.  Studies have also shown that direct mail results in twice as many purchases as emails.  Direct mail ads are also easier to pass along to a neighbor who may need your services.  There are many benefits to placing a local direct mail ad.

Many companies have realized that direct mail advertising is still a relevant method to use to reach potential customers.  This has led to new developments which make local direct advertising easier than ever.  Companies now have the option of using Shared Mail.  This is a service where your advertisement is bundled with others and they are all sent out together.  There are no permits required to use this type of mail advertising service.  This has become one of the easiest and most affordable ways in which you can target a specific zip code.  Because your advertisement is bundled with other companies in this service, you are not required to cover the full cost of postage.  It is broken down evenly among all those who are participating in the program.

Every Door Direct Mail is a new service that is offered by the United States Post Office.  This service allows small businesses the ability to send postcards or folded brochures to people in the area of the business that is covered by a postal route.  This method is more expensive but you are allowed to send smaller amounts of ads or simply use the service to promote a specific event or sale that you may be currently running.  This is the perfect marketing method for businesses that are trying to reach customers in their specific area.

There is also the option of using customized direct mail.  This is the perfect choice for businesses that are sending direct mailings that they would like to reach a specific group, such as, former clients or targeted markets that may be interested in your products or services.  This advertising method relies on bulk mail and is thought to be more difficult to handle by the postal service so there is an added fee for sending this type of material.  While this method may cost more, it is the perfect way for you to connect with target audiences such as homeowners who can benefit from your services.

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