You have a Facebook Fanpage, now what? ~ How to increase your conversion rate of fans into sales.

You took the Facebook plunge and created a fanpage for your niche in the world of online sales.  Okay, great!  You have the page… so now how are you using it to have it make money for you? 

The customers are not going to just start popping out of the wood work like magic, swarming like cockroaches starving for what you have to offer, begging to buy/eat/use your product/service.  You have to bring them customers to you.  To convert fans into customers you first have to get the fans, and then once you have the fans, NOT DRIVE THEM AWAY!!!

The Numbers Game! ~ Facebook Fanpages

A decision was made that we will no longer be partaking in ladders. They are addictive for one thing & it ends up being a numbers game. We will do strolls where we can actually make a connection & actually see what others have to offer. There are too many wonderful pages w/great products out there that are being totally overlooked because of ladders. This is just my feelings from a marketing stance.

Facebook Fanpage Etiquette

A Facebook Fanpage is a great way to network and ultimately attract potential clients but it can also be a place where you drive those same potentials away.  When creating a fanpage the creators first thought is “How can I get as many fans as possible?”  Everyone wants to have a lot of people who“Like” what they are offering however there is no real overnight growth like that holds truly potential clients or customers.  There are FanPages that you see their fanbase grow overnight by hundreds.  That is great if they are creating solid connections and not a bunch of spam pages or dead pages used by others that promise "x" amount of fans overnight for just "$" dollar amount.  Reality is, a solid foundation of networking fans that actually result in any kind of conversion does not happen overnight.

Facebook Overload

Many Social Media Management companies offer 8 and sometimes even more Facebook updates in their social media packages; we do as well.  Nevertheless, although we will give a client what they want to a degree, unless we feel it would not be in their best interest, we really do not recommend that many updates on your Facebook fanpage. 

You will see many Facebook fanpages out there being updated by Twitter as well as the administrators 8 or more times a day.  What happens to those updates?  Do you really think they are being read or well received?  If you think they are, you are sadly mistaken.

Facebook Fan Pages, Numbers, and the Law of Attraction

The Law of Attraction belief is simple – ‘similar attracts similar’ and ‘thoughts control outcome’. This is true in all aspects of life, from personal to business. 

For example… if one continues to think their life is heading nowhere, the likelihood of that being a reality is quite high!  Everyone has known a person who dwells in sorrow and never really accomplishes anything. Everyone knows a person that has a positive go get'em personality where nothing out of reach.  Those are the people who attain great things in their lives.  It is easy to see how the Law of Attraction applies to all aspects of life – but can one really merely think good things to happen and 'waa la!' they happen?  Unless they have a genie in their pocket, no way!