How You Can Create a Great Home Page

No matter how great you think your current home page is, there are some common conversion mistakes that you may have made with your content.  These mistakes can cause you to miss out on converting your traffic to sales, but by following the tips listed below; this mistake can easily be corrected.  I am going to show you which type of information you should include on your home page to make it appealing to your customers as well as search engines.

You may be wondering why you have to spend so much time on the content and layout of your home page; the answer is simple, it’s the first page that visitors to your site see and it serves as a representation of your business online.  It also requires special attention because it is the page that is most indexed by the large search engines.  It can also set the tone for the rest of your website, which is why it is so important that you make it as functional, attractive, and effective as possible. 

When you design your home page you should think of it as the first step in your sales funnel.  Visitors have likely reached your page through the use of a search engine or a link.  When this traffic reaches your site, it is important that you share with them that they have reached the appropriate destination.  Once you have done that, the next thing you need to do is direct them to the areas you would like them to visit next. 

The content that you include on your home page should be used as a way to offer visitors with a preview of what you have to offer.  Providing your visitors with a small bit of information regarding each of your services or products is a great way to encourage them to investigate further and follow the links to the specific service or product they are interested in.  This is also a great way of keeping the information from becoming overwhelming for the visitor. 

When you create the content that you are going to use on your home page, you should write in such a way that it comes across as personable and not mechanical.  After all, you want visitors to know that there is a human behind your site and not a robot.  Creating content aimed at your target audience will help increase the number of conversions your business sees on a regular basis.  This is also the ideal time to freshen up your content and include keywords that will help your site show up in searches.

It is also important that you create content that is focused and relevant to your particular niche.  You should remember the importance of staying on track and expressing your message to your customers in as few words as possible.  Visitors are more likely to read shorter paragraphs and descriptions than they are longer ones, when you begin creating your content you should keep this in mind.

Better Never Than Late

In days of old when the work day ran from dawn until dusk, two of the most crucial time management decisions involved knowing when to plant crops and when to harvest them. In the faster-paced present, where winning Olympic times are determined by a thousandth of a second, Article Write Up is at the forefront of providing accurate, up-to-the-minute services.  We would rather not accept a client than perform shoddy research or miss a deadline.

For the farmer, planting too early might mean a killer frost destroying young seedlings.  Waiting too long could result in crops that don’t fully ripen.  For the modern business person, making effective time management a priority is equally as critical.

Throughout history, there have been numerous tools invented to help people manage and track time.  There are sundials, hourglasses, calendars, clocks, alarm clocks, wristwatches, stopwatches, metronomes, cell phones, and computers.  Literature and language are littered with time references: too much time, not enough time, killing time, spending time, finding time, losing time, time to spare, time flies, and time and time again.

As time becomes parsed into ever smaller pieces, the number of tasks people expect to accomplish each day correspondingly balloons to overwhelming heights.   The world increasingly belongs to the successful multi-tasker, whether this is an individual, a small company or an international corporation.  When starting a business that sells products or services, the wise entrepreneur asks for advice and delegates work to those most capable of performing it.  

For those interested in starting and growing a business in today’s world, it is vital to access the resources that are second nature to the present generation of digital natives..  For older generations, letters, phone calls, personal interviews, library research and television, radio and print ads might give way to e-mail, cell phones, teleconferences, computers and social media.  But the underlying critical elements of providing products or services and earning returning customers remain the same no matter the generation.  Products and services must perform as promised, must be delivered on time, and consumers must have a conduit for resolving problems.  ArticleWrite Up is extremely well-qualified to bridge these real or perceived gaps between generations and to provide many invaluable services to both the new and seasoned client.

If you have a product or service that you are ready to market and effective time management is a priority, take the plunge.  There’s no time like the present!

Author:  ArticleWriteUp.com writer Sue M.

How To Get Googled

When done effectively, SEO writing is an easy way for businesses to drive traffic to their website and increase sales.  SEO stands for Search Engine Optimization, and SEO writing is a way to grab the attention of search engine indexes to increase the natural page ranking in search results.

While the rest of the world is eating, sleeping, and working, search engines such as Google, Yahoo, and Bing, have bots out crawling the web in search of information.  These bots can’t see a picture, watch a video, or listen to a podcast, but they can read.  As they read they index all the text they find, making note of phrases and keywords.  Websites rich in these common keywords will show up higher in the search results, as they are more relevant.  This increases the chances of that site being visited.  With an average of over 17 billion searches being done every month, effective SEO articles and quality SEO writing are becoming a hot commodity.

It is not as simple as cramming as many keywords as possible into an SEO article and putting it on the web.  While that may help with search results, the ultimate goal is to get the consumer to click on the link that leads to the website, and actually spend time there.  To accomplish this, an SEO article must also be rich in content—they must be written about something the consumer wants to read about, and done in a professional fashion.

A key to boosting your organic search results is to include the keywords customers will be searching for in the first few lines of the SEO article.  If, for example, a business provides cat-herding services, they would want to put the key words ‘cat’ and ‘herding’ at the beginning of their article, and provide useful information for the reader (and not just a sales-pitch for their services).  A sample lead-in might read like this: “Although it’s no field for the faint of heart, the world of cat-herding can be an incredibly rewarding calling for lovers of our feline friends.” 

Web-crawling bots, much like humans, get bored easily, so including the keywords early on assures grabbing their attention.  SEO writing must also be the right length: too short and the content will not have enough substance; too long and the reader will get bored and move on.

Author: ArticleWriteUp.com writer Fletcher H.