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Thursday, March 6, 2014

Increasing Your SEO Using Google Plus

Google Plus is more than another social media website.  When used in the proper manner, it can be used to help increase your ranking on Google’s search engine.
 
With the recent release of Google’s latest algorithm Hummingbird, including Google Plus as part of your online marketing and SEO campaigns has become extremely important.  This is not only true for those who rely on online marketing; it is also true for bloggers, internet marketers and webmasters. 

Google Plus is often an overlooked social media website, but as it becomes a larger part of everyone’s online marketing strategies the number of registered users continues to grow daily.  If you’re not familiar with the platform, Google Plus is designed to help you connect communication, social and people with the purpose of increasing your website’s ranking.  To help you maximize your SEO efforts using this website, I have put together some helpful information.

The first thing that you should do to ensure that you are getting the most out of Google+ is to optimize your profile.  You should optimize your profile to help your followers understand who you are and what it is that you do.  To do this, you should make sure that you have completed all of the fields in your profile.  You should also make sure that you have uploaded a profile image to give your company a face behind the brand.  Also, don’t forget to include your website’s URL, relevant details about your business and a description about the type of work your business performs.  This will help ensure that your profile is optimized in the best possible manner.  An additional step you may want to consider is having your Google+ page verified by Google to provide you with an additional level of credibility.

As with all of your other online marketing efforts, high quality content is just as important when using Google Plus.  You are more likely to attract new followers if you regularly provide them with high quality content that is useful and informative to them.  Writing high quality content on your Google Plus page will also help improve and boost your existing ranking on the Google search engine, as well as on Google Plus search results.

Another great way to ensure that your Google Plus page is getting as much exposure as possible; you should include links to your page on your website and other social pages that you may be using.  By including this link, others will know that you are active on the site and they are more likely to begin following you on that site as well.  This step is also a great way to make it easier for search engines to connect website with your user profile. 

I hope that this information has provided you with a glimpse into how Google Plus can be used in conjunction with your other online marketing efforts.  If you’re looking for a way to ensure that your search rankings increase, you may want to get started with Google Plus.
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