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Saturday, May 12, 2012

Why Give Away Your EBooks for Free?

I like to read interesting eBooks. The good ones are chock full of helpful information. If an eBook is closely related to my needs and dreams, I keep it on file for future reference. Some people put out eBooks to make money directly. Their goal is to have people pay them for their eBook so they can realize a profit from it.
Direct profit from eBooks can be a nice source of extra income. Not every eBook is sold for profit, though. Companies around the web are writing eBooks and putting them on their websites for free. Many times, I will go to a website just to get the eBook and find myself staying and learning about the company’s products and services.

That is exactly how eBooks can improve website traffic. First, you produce the eBook and then you make sure people know about it. You may be surprised at how many takers will come around to pick up that perk.

Channel consumers to your website for a free eBook download. You can do this by having SEO articles on the web at various article directories. Make an announcement in the author’s box where your company information goes. Say that visitors to your site will get the eBook free.

Make sure your eBook has a catchy title or one that clearly identifies a specific subject that is of interest to your target audience. Offering content to a specific niche is a great way to reach the exact people that will be open to your services. When these potential customers see the title and notice that it is free, they will follow the link to get the information.

The advance of technology has made the free eBook as popular as ever, if not more so. Now, consumers do not have to sit at their desk to read an eBook. They do not have to print it out to be comfortable reading it. Kindles, Nooks and iPads make it easy for your potential customers to relax and enjoy as they read your interesting and informative content.

Another way to interest consumers in your services is to request that they leave an email address in order to get the eBook download. In return, you offer a helpful newsletter about your industry. People are becoming more open to leaving their email address as time goes by. I do not want to be spammed with constant announcements and advertisements. On the other hand, I will usually let the newsletter keep coming to me if the company respects my needs. The eBook is the real draw, though, and you can gain a lot of customers if you offer them an impressive one.

For fascinating eBooks on the subjects of your choice, contact us at ArticleWriteUp.com. We will get you started immediately and on your way to a larger, more targeted audience.
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