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Monday, January 28, 2013

Mega List of Small Business Facebook Tools




Almost every small business has embraced everything that Facebook has to offer.  If you are one of them you may be wondering how you can get the most out of your Facebook page and make it more productive for you.  Below we are going to list some of the most popular tools that you can use in conjunction with your Facebook page to make it more productive and effective for your small business.



  • Bitly.com – This tool is used to shorten URL’s that allows you to send your shortened links directly to your Facebook and Twitter accounts.  Shortened URL’s are easier for your fans to follow than an endless three page link. 
  • Feedblitz.com – This tool allows you to convert your website’s RSS feeds into automated emails, tweets and instant messages.  You can use this tool to convert your blog into an email newsletter that you can then send to your subscribers.
  • Foursquare for Business – This is a phone app that allows users to share their current location and opinions about it on their Facebook pages.  You can use this tool to attract customers and promote your business at the same time.
  • SocialMention.com – This is a great tool to track who is saying what about what.  You can use this real-time search tool to monitor a topic that is related to your small business.  This tool will monitor whichever topic you choose and then email you a report of how many times the topic was mentioned on social media.
  • HootSuite.com – Is a tool that allows you to schedule your updates to your Facebook account.  It can also track industry trends related to your small business.
  • StepRep.com – This tool was designed to help monitor your social media reputation.  It monitors websites, blogs and social media pages to discover what people are saying about your business.
  • Storefront Social – This Facebook tool will help you turn your Facebook page into an ecommerce site.   This tool is rather easy to use and can be customized for your business.
  • TweetDeck.com – This social media tool allows you to access your Facebook account and other social media accounts all from one place.  You have the ability to create columns, groups and searches to organize your social media accounts.
  • Twitterfeed.com – Is great for small businesses who want to automatically import their blog entries into their Facebook accounts.
  • YouTube.com – Many people may not see this as a productive tool to use for their small business but it can be.  You can post your promotional videos on the site and post links to the videos on your Facebook page.

These are some of the most productive and helpful tools that we found for small business owners who use Facebook.  They all present you with benefits that can help you update your pages relatively effortlessly.  They are all worth looking into if your small business is active on social media.

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