Are you Above The Fold?

When you land on a website what do you see?  Do you have to scroll down to find what you are looking for or to figure out what the site is about or offers?  If not, the website you are on has done a great job of staying above the fold. 

In website layout, above the fold means what the viewer can see/read without having to “scroll” down; what hits their eyes first. Above the fold is where you need to have all your pertinent web content information. 

For example, as shown in my friends’ website Tokenwebsites.com  above, you can immediately tell what he has to offer a visitor and what the website is all about – building websites easily. 

The traditional terminology is used in the newspaper print field in reference to the front page.  The most pertinent and latest breaking news is placed on the front page “above the fold” of the newspaper.  The reasoning is, it is the first thing that would catch the reader’s eyes enticing the potential buyer. 

With websites, this is the prime place to attract and keep your visitor, enticing them to want to see and read more and landing that transaction. Studies have shown that more than 50% of adult readers will not scroll down a website to read more if the "above the fold" content does not catch their eye; so, if you want to capture your audience, give them as much of the "Who", "What", "When", "Where", and "How" above the fold.