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Friday, February 21, 2014

How Powerful Is Visual Content

We've all heard that a picture is worth a thousand words, right?  Well, in the world of content marketing it can be 100% true.  The latest trend to hit the world of content marketing is visual content marketing.  This is primarily attributed to the fact that we will stop and read content if we find the image included with the to be visually appealing.  How many times have you read something simply because the image caught your eye?  I know, I've done it a bunch of times and it is proof that this type of marketing is effective.

Some of the benefits associated with this type of marketing include increased brand awareness, SEO improvements, increased engagement from your customers, and sales growth.  Isn't this what we’re all trying to accomplish?  I’m pretty sure it is, and the best way to do that is to start including images with all of the content that you publish online.  Whether you are simply publishing a blog on your website or posting updates on your social media pages, they should all include some type of appealing and attention grabbing image. 

With so many of us using our phones and tablets throughout the day to access information, it only makes sense that we start including images.  Images can easily be viewed on these types of devices and they can encourage users to click on that image and see what is behind it.  This is a trend that is not going to go away, the sooner you embrace it and begin to use it the better off your business will be.

Because we are so visually driven, sites like Pinterest and Instagram have become more popular each day.  Both of these image sharing sites can be used to promote brand awareness and encourage others to share your images.  With millions of registered users on each of these sites, the potential to have your content seen by potential customers worldwide is worth creating an account and becoming active on both of these sites.  You may not instantly have thousands of followers, but with some time and visually appealing images, you may be able to reach that point within months.  It is worth the effort and time to see how these sites can benefit your business.

Another reason why visual content has become so popular in recent years is because we have grown into lazy human beings.  We would rather look at content that features strong imagery over one that is text heavy.  If your message can be included on an image or made into a video, the odds of that content getting recognized is much higher than if it was simply a plain text post.  So, if you want to get your content the attention that it deserves, you need to start using visual content marketing.  It has become the way of the marketing world and is not likely to go away anytime soon.
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