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Wednesday, April 30, 2014

How to Get the Most Value Out Of Your Press Release

Publishing regular press releases is a valuable part of any marketing campaign and should not be ignored.  They can provide your business with valuable exposure and increase your online visibility.  Press releases can also help share your message with your target audience and others who may not have heard of your company.  Writing and publishing press releases should not be seen as a minor marketing effort, rather they should be viewed for what they are, a valuable marketing tool.
If you do not maximize what a press release has to offer, you may missing out on the many important benefits they in fact do offer.  When you think beyond the publishing of your content, you will be able to turn that one press release into a marketing tool that can be beneficial for months to come.  Here are some ways in which you can get the most value from your press release.

  • Share It Internally – As important as it is to share your message with the public, you should also share it with your employees as well.  It is important to keep your employees up to date with any news related to your business.  You can share your press release internally by posting a link on any message boards you may use.  You can also email the link to specific leaders who may be affected by the news.  It is important that your employees know as much as the public about the place where they work.
  • Share It Socially – As hard as you try, your target audience may not be aware of your press release.  This is where social media comes into play.  Every time you publish a press release you should share the link on all of your social media pages.  This will help spread the word to your target audience and they will be able to read and keep up to date with news related to your business. 
  • Share With Your Sales Team – This is the department that deals with your customers on a one on one basis.  The more informed they are about what is happening in your business, the easier it will be for them to share that information with the clients they work with.  When done in the correct manner, your sales team will be able to educate customers on the content of your press release for months to come, which is a great way to get more value out of your press release.
  • Publish Regularly – Sporadically writing and publishing press releases is not an effective way to utilize all that they have to offer.  Regularly publishing press releases is a great way to keep your customers up to date on your business, changes being made, and the progress you are making in your particular field. 

Press releases should not be viewed as a marketing afterthought; they should be viewed as a critical element of any successful marketing campaign.  If you haven’t been utilizing press releases, you definitely should start now.

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