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Monday, May 19, 2014

Ideas for Your Next Press Release

The art of press release writing has come a long way since it was first used as a promotional tool.  Rather than depending on print media to spread our newsworthy content, we have now come to depend on the Internet to share our press releases.  This means that as we create and publish press releases we need to do so with Internet users in mind.  It also means that we need to create press releases that are attention grabbing and relevant to our target customers. 

Publishing press releases online has also opened up a new level of competition to get your press release noticed.  To keep your press releases interesting to your readers, you need to include content and news that your readers will find interesting.  This means that you will have to regularly provide your readers with fresh content.  If you do not have anything new to announce to your readers, you may be wondering how you can keep your press releases fresh.  If you find yourself in this situation, I have put together some helpful tips that can help you continue to create press releases.

  • Products & Services – The primary purpose of a press release remains the same, to keep your readers up to date on your products and services.  If you do not have anything new in the works, you may be able to tie in your existing products or services with a new trend.  This will give you a fresh outlook and approach for writing and publishing new press releases.
  • Research – Online shoppers rely on getting as much information about a product they are planning on purchasing as possible.  To help potential customers see the value in your products, you should include research that you have performed and that may be available regarding the importance of your product.  If you can combine the information about your product with statistics, readers will place value on your content.
  • Offers – Nothing attracts the attention of online shoppers than a good deal.  If you’re planning on offering free shipping or discounts with a purchase on your site, create a press release to announce it.  Writing and publishing press releases related to the new offers you may be offering are a great way to bring in new customers and close the sale.

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