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Monday, April 21, 2014

Need A Blog Opening That Will Get Attention?

No matter how much time you spend writing the best blog post in the world, it won't get the attention it deserves if the intro is poorly written.  Without a good opening to your blog, you've spent a lot of time researching and writing a perfectly good post that will likely not get read by many people.  Blogs are an important part of any social media campaign, this is why your opening should be designed to grab the attention of the reader and not let go.  To help you create the best possible opening, I have put together some tips that will help get your blog noticed and read.

  • Facts – It's been proven that readers are drawn to facts, if you include a statistic or quote that features a statistic in your opening; you are likely going to get the attention of a reader.  This is a great way to grab a reader and point them in the direction you would like them to follow.  Never ignore the importance of a statistic.
  • Questions – Starting your opening with a question is a great technique to use when trying to capture the attention of a reader.  Questions make the reader think and curious as to what the answer may be.  They can also be a great way for you to set the tone of the blog, if you make a reader think you're going to make them want to read the rest of the blog.
  • Quotes – As with statistics, people are also drawn to quotes.  If you include a general quote to set the stage for your blog, your readers will likely continue reading.  If you set your quote apart from the content of your blog, it is more likely to get noticed.  There are many different ways in which you can incorporate quotes into your content; simply find the way that you are most comfortable with.
  • Invest – When you write a blog regularly it is important that you invest time and effort into making it the best it can be.  Readers aren't dumb; they can tell the difference between content that is posted simply for the sake of posting, and content that you actually put some time and effort into writing.  To make your blog more appealing to readers, you should be as descriptive as possible, talk to them directly, and don't forget to include statistics and quotes.  When you do this, your readers will likely remain engaged and develop a loyalty to you and your blog.
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