No matter how much time you spend writing the best blog post
in the world, it won't get the attention it deserves if the intro is poorly
written. Without a good opening to your
blog, you've spent a lot of time researching and writing a perfectly good post
that will likely not get read by many people.
Blogs are an important part of any social media campaign, this is why
your opening should be designed to grab the attention of the reader and not let
go. To help you create the best possible
opening, I have put together some tips that will help get your blog noticed and
read.
- Facts – It's been proven
that readers are drawn to facts, if you include a statistic or quote that
features a statistic in your opening; you are likely going to get the
attention of a reader. This is a
great way to grab a reader and point them in the direction you would like
them to follow. Never ignore the
importance of a statistic.
- Questions – Starting your
opening with a question is a great technique to use when trying to capture
the attention of a reader.
Questions make the reader think and curious as to what the answer
may be. They can also be a great
way for you to set the tone of the blog, if you make a reader think you're
going to make them want to read the rest of the blog.
- Quotes – As with
statistics, people are also drawn to quotes. If you include a general quote to set
the stage for your blog, your readers will likely continue reading. If you set your quote apart from the
content of your blog, it is more likely to get noticed. There are many different ways in which
you can incorporate quotes into your content; simply find the way that you
are most comfortable with.
- Invest – When you write a
blog regularly it is important that you invest time and effort into making
it the best it can be. Readers
aren't dumb; they can tell the difference between content that is posted
simply for the sake of posting, and content that you actually put some
time and effort into writing. To
make your blog more appealing to readers, you should be as descriptive as
possible, talk to them directly, and don't forget to include statistics
and quotes. When you do this, your
readers will likely remain engaged and develop a loyalty to you and your
blog.
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