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Thursday, April 10, 2014

Want To Create A Credible Blog? Here’s How…

Blogs are a great tool for anyone who is trying to build their brand and online credibility.  However, simply creating a blog isn't enough to improve your online reputation and increase the amount of trust readers have in you; to do this, your blog needs to be trustworthy.  To help you create a credible blog, I have put together some tips that will make your readers trust you and begin to see you as a reliable source for information.

The majority of internet users believe that websites featuring a blog are more credible than those that don’t.  When you use your blog to provide visitors with useful and relevant information regarding your particular business, they will reward you by coming back and reading more.  Blogs that include your expertise are also more likely to be shared on social media websites.  The more informative readers find your blog, the sooner you will begin to be seen as a credible source of information.

One of the first things that readers are looking for when they begin reading a blog is the quality of the content.  To ensure that your content is continually read you need to provide your readers with high quality content relevant to your target audience.  This can be content explaining the proper way to use a particular product on your site, or insight into how you designed your products.  As long as the quality is there, your audience will keep coming back.

It has also become common for internet users to base the credibility of your blog by how much activity it receives on social media websites.  This means that if your content is regularly being shared by your followers, others will view it as credible and will likely stop to look it over.  To help your readers share your blog posts across social media websites, it is important that you include share buttons on all of your blog posts.  It is also a good idea to keep your readers up to date on how many followers you currently have.  This will help show that your blog is credible and has built up a strong following.

If you currently do not have a blog on your site, you should start one.  It can be extremely beneficial in increasing your brand awareness and in building your online credibility.  Blogs can be a lot of work, but when you publish and promote them, they can be a great marketing tool to take advantage of.
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